|
|
|
|
Lenzing Lyocell®
"Best Product 2002" - in the USA
|
Lenzing Lyocell® is set for success in America. A product from
Austria is heading the race at the most important trade fair for
home textiles in New
York.
At the New York Home Textile Show in the Jacob K. Javits
Convention Centre in New York a blanket of 100 % Lenzing
Lyocell® was awarded the prize for
the "Best Product 2002". The award was explained by the fact
that the product selected goes to great lengths to treat the
environment with care
since the manufacturing process for a blanket of 100 % Lenzing
Lyocell® is environmentally friendly and the product itself is
bio-degradable.
Down Town, the company which markets blankets of 100 % Lenzing
Lyocell® in America, has firmly backed Lenzing Lyocell® for
several seasons now and
purchases these comfortable and luxurious blankets from Hefel
Textil in Austria.
Hefel Textil was one of the very first bed linen producers to
use Lenzing Lyocell®. The company's assortment includes bed
linen and stretch sheets
of 100 % Lenzing Lyocell® MICRO. Hefex Textil successfully
markets Lyocell products around the world with the sales line
known as "A Bed of Wood".
The award for the Best Product 2002", at the New York Home
Textile Show is another milestone in the success story of
Lenzing Lyocell® in home
textiles.
Persuasive arguments in favour of Lenzing Lyocell® in bed wear
The Lenzing Lyocell® fibre is an ideal moisture manager which
ensures that the wearer gets a good night's sleep. The human
body releases 0.4 litres
of moisture when sleeping which is mainly transported via the
skin in the form of steam/perspiration. In the course of tests
conducted at the
Hohenstein Institute for Research Lenzing Lyocell® proved itself
to be an excellent "moisture manager" compared to traditional
materials such as
cotton, wool and polyester. Other arguments in favour of Lenzing
Lyocell® include the naturalness and purity of the fibre.
Lenzing Lyocell® is manufactured in an environmentally friendly
process using the natural raw material, wood, and is bio-
degradable. Lenzing
Lyocell® was awarded the European Environmental Prize for its
unique manufacturing process.
Christina Kreuzwieser
Lenzing AG
Advertising Department
Tel.: +43 7672 701 2331
Fax: +43 7672 918 2331
c.kreuzwieser@lenzing.com |
|
| 03-May-02 |
|
|
|
