Natura World Inc. has promoted Dan Baker to the position of
executive vice-president, U.S. Sales.
In the past year Dan's territories have achieved exceptional
growth during a particularly challenging economic climate, says
Ralph Rossdeutscher, president and ceo of Natura World, Inc. Dan
has demonstrated an ability to exceed expectation despite
Dan Baker has a 15-year history in the mattress and bedding
industry, having served as executive vice-president for Spring
Air, Southwestern vice-president for International Bedding
Corporation and as a pioneer in the emergent specialty sleep
category of gel bedding technologies.
Dan will oversee all aspects of Natura World's U.S. Sales
initiatives and will continue to lead both Gel Solutions and NexGel.