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Christopher Lowell Partners With Fayette-Renaissance On Bed, Bath Lines
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Beanstalk, a global brand licensing agency, today announced that it has secured a
strategic brand-licensing agreement between its client, Christopher Lowell, and
Fayette-Renaissance. The new agreement will introduce a line of branded bedding
and bath products inspired and designed by Emmy Award-winning television host,
best-selling author and design expert, Christopher Lowell.
The partnership will produce a product line that will include fashion bath towels,
bedding, sheets, throws, blankets, window treatments, decorative pillows and beach
towels. Products will be available at department stores, specialty retailers, member
only sites, and TV shopping networks in spring 2011.
"The combination of Christophers recognized and reputable brand with high
quality manufacturer Fayette-Renaissance is a perfect match," says Dan Levin,
managing director, Beanstalk Los Angeles. "We anticipate the resulting product line
will be both a branding and retail success."
As a result of the partnership with Christopher Lowell, the product line will
feature pre-coordinated luxury solutions that instill design confidence in men,
women and couples. Customers can expect high-quality items at a competitive
price point with foolproof color schemes.
"The collaboration with Fayette-Renaissance will make for an eye-pleasing and
versatile product line that will allow people to easily enhance their current bath and
bedroom décor without major renovations," says Christopher Lowell. "By being
involved in the design process from start to finish, I can be confident that the
product will be high quality and highly fashionable."
"The Christopher Lowell brand and its authority in the home design category is
one that we are very excited to add to our list of licenses," says Charles Schlang,
ceo, Fayette-Renaissance. Christophers keen eye for quality and design helped us
create a beautiful line of quality products at a very competitive price point."
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| 03-Mar-11 |
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