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Ellery Homestyles Debuts New Showroom at NY Market
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Ellery Homestyles' new 17,000-square-foot space at 295 Fifth Ave., Suite 1212,
is subdivided into four showrooms, two presentation lounges, a design studio and
offices. The space has a loft-like look and distinctive lighting.
"The new showroom will create a game-changing, unparalleled experience for
buyers, one which they will appreciate and remember," says Budd Goldman, ceo of
Ellery Homestyles.
Each showroom utilizes a different approach to presenting products. The Window
showroom displays full stories of product and emphasizes styling and color lines,
while the spacious Bedding showroom showcases 18 designs under the VUE and
Waverly brands. A mixture of avant-garde and traditional displays in the Throw
showroom creates an enhanced buying experience and the Specialty showroom will
be customized for each market week to profile new category introductions.
The Presentation lounges are designed to create a comfortable, private and
relaxed atmosphere where customers will be able to view planograms and
customized product programs. This comfortable environment goes hand-in-hand
with the exceptional flow and ambience of the entire space.
The new showroom and company's expanded design studio will accommodate
Ellery's growth plans.
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| 03-Mar-11 |
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