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cmi Launches New Website
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cmi (Colonial Mills, Inc.) announces its redesigned website at
www.colonialmills.com.
Lynne Minchello, director of marketing, and Meredith Thayer, product and
design manager at cmi began the process of rebranding in the summer of 2010.
The goal is to show customers that cmi is resurfacing from the recession with a
rejuvenated look that will encourage customers to appreciate the construction
the company has to offer in its braided-texture area rugs and accessories.
The website incorporates simple navigation throughout the site. The Browse By
function presents eight categories so retailers or consumers can quickly find the
desired rugs.
The company is currently implementing Phase 2 of the website redesign,
which encompasses a range of added options, such as accessing account
information, placing orders and making payments.
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| 25-Mar-11 |
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