Hunter Douglas Wins WCMA Product Of The Year Award
| Hunter Douglas has captured the Product of the Year designation in the Window
Covering Manufacturers Association (WCMA) 2011 Product Awards for the 11th year
as well as the Judges' Award reserved for a submission selected by the panel that
exhibits measurable benefit or standout appeal to end users. For the 16th
consecutive year, Hunter Douglas has also won more awards than any other
manufacturer with 30 of the 47 awards going to Hunter Douglas companies.
Vignette® Traversed" with Vertiglide" Modern Draperies was named 2011 WCMA
Product of the Year. This product also won Best New Style Concept and Most
Innovative Overall Concept in the Specialty Applications Category.
Luminette® Privacy Sheers & Modern Draperies: Manhattan" Decorative Hardware
received the discretionary Judges' Award, as well as Best New Technical Innovation
in the Drapery Hardware Category.
In the Green Products: Energy Efficiency Category, Duette® Architella® Batiste
Fabrics with IllumiCell" walked away with Best New Style Concept. The Duette
Architella Batiste Bamboo fabric also won Best New Style Concept in the Green
Products: Sustainability Category.
Most Innovative Overall Concept in the Green Products: Energy Efficiency Category
went to Vignette® Tiered" Architella® Modern Roman Shades, which offers Vignette
shades with enhanced energy efficiency. In the Green Products: Health and
Environmental Safety Category, the only award bestowed was to Enhancements to
Vignette® Modern Roman Shades, which received Best Overall Concept.
The new 2011 Duette® and Applause® honeycomb shades offering was honored
with Best Enhancements in the Cellular Shades Category. 2011 Enhancements to The
Alustra® Collection won Best New Style Enhancements in the Miscellaneous
Category of the awards, as the collection bridges product groups. In the same
category, Luminette® Modern Draperies Ribbon" Panel Design was named Best
The only award in the Shadings and Sheers Category went to the 2011 Silhouette®
Window Shadings Collection, which garnered Best Overall Concept. UltraGrain" The
New Finish for NewStyle® Hybrid Shutters won Best New Enhancement in the
Natural Elements": A Collection of Modern Precious Metals® Blinds was honored
with Best New Style Concept in the Horizontal Blinds Category.
In the Merchandising Category, Hunter Douglas won nine out of the 10 awards
bestowed. The Art of Window Dressing" Brand Positioning Integrated Marketing
Campaign won Best Consumer Advertising Campaign. Best Trade Advertising
Campaign went to the 2010 Hunter Douglas Promotional Programs. The Hunter
Douglas Alliance Dealer Websites tied for Best Marketing Technology. The 2011
Luminette® Privacy Sheers & Modern Draperies Sample Book also won in a tie for
Best Sampling Program. Best Point-of-Sale Display went to the Audio Display in the
"Move" Designer Roller Shades Update Kit. The Hunter Douglas Media Player for
Showcase and Retail Display Systems was named Best Point-of-Sale Display
Honorable Mention. Hunter Douglas Webcasts were honored with Best Trade
Education. HD Meeting for Alliance Dealers garnered Honorable Mention for Best