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Springs Global Adds Paula Deen To Brand Portfolio
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Springs Global announces a partnership with Emmy award-winning, best-selling
author Paula Deen, bringing her southern charm and sensibility to loyal fans who
crave her down-home style. Slated for a Spring/Summer 2012 debut, The Paula
Deen Home Collection will include bedding, bath, lighting and decorative
accessories products.
I look forward to working with the talented folks at Springs Global, Deen states.
My dream of helping others to express how they want to live is a passion of mine
and every piece in my Home Collection echoes my love for making a house a home
and has my blessing.
The collection draws inspiration from Paula Deen's life experiences and turns
those ideas into comforts for the home. Born in Albany, Georgia, the Savannah
resident hails from humble beginnings, which ultimately led to her multi-faceted
career as world-class cook, restaurateur, author, publisher, Emmy award-winning
television personality and now, home décor champion. Her love of family, friends and
tradition is celebrated in every design in her debut Home Collection.
Already a dynamic individual whose charismatic personality has taken over
kitchens across America, Paula Deen easily translates to a larger lifestyle brand and
home décor is a natural extension, says Joe Granger, president of Springs Global.
She joins Diane von Furstenberg, Nate Berkus, and Espacio Sami Hayek as recent
additions to the Springs Global impressive brand portfolio. Affordably priced, the
collection will be available to consumers at U.S. retail in Spring/Summer 2012. |
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| 11-May-11 |
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