AmericasMart Atlanta Debuts New Website
| AmericasMart Atlanta announces the next step in its
comprehensive digital marketing strategy with the launch of a new
website at www.americasmart.com. The new site is an online
resource for buyers and exhibitors with proprietary content as
well as business and educational resources. It features improved
navigation, dynamic content showcasing the vibrancy of
AmericasMart through video and photography and exclusive online
tools designed to optimize the Market experience for users.
"We have an ongoing mission to provide the ultimate Market
experience for our buyers and exhibitors," says Jeffrey L.
Portman, Sr., president and chief operating officer of
AmericasMart. "That includes advancing their businesses by
providing leading resources and services. Our new website
incorporates a wealth of innovative tools to help plan Market
visits and access all the assets of the world's global market.
"As a business partner, buyers and exhibitors need to be able to
connect with our Market center 24 hours a day, 365 days a year.
We want that connection to be as easy and productive as possible.
The new website offers options to connect from any place, any
time through online and mobile access. It's another way we can
create value for all our customers."
Hallmarks of the site renovation include:
* Simplified, intuitive navigation allows users to access
information from anywhere on the site, while improved search
capability makes it easy to quickly find specific information.
Dedicated, easy access makes it simple to explore product
collections in concise, organized pages.
* The new Buyers' Resource Center is an exclusive suite of
online tools designed for AmericasMart retailers to use before,
during and after markets. It includes a First Time to Market
section for new buyers as well as access to educational
presentations, industry news and trend information and the
* The MyMarket! Plan tool helps buyers optimize their time at
Market by creating a personal agenda. Buyers can book travel, add
seminars and events, and compile custom lists of preferred
exhibitors, complete with locations.
* Pertinent buyer and exhibitor information is available in
six languages: Spanish, French, German, Italian, Chinese and
*It's easy to access, view and share content from anyplace on
the site with prominent links to AmericasMart's social media