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P/K Lifestyles Partners With HGTV Home On Fabric Collections
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P/K Lifestyles, a division of P/Kaufmann, and HGTV Home, a line of consumer
products under the HGTV brand of Scripps Networks Interactive Inc., have entered
into a license agreement that will launch the HGTV Home decorative fabric
collections.
"The HGTV Home partnership adds to the diversity of looks and brands that P/K
Lifestyles is so well known for," says Daniel Bonini, president, P/K Lifestyles. "It was
important to launch a high-impact fabric collection that is true to the HGTV Home
design vision and support it with an aggressive product launch that adds to the
fast-growing HGTV Home brand."
The initial collections, Community and Graphic Control, embody the overall
design aesthetic of HGTV Home. The designs have a cool, hip vibe with a classic
sensibility. The iconic prints, textures, solids and jacquards appeal to multiple
tastes. They are comfortable and livable whether they play together or work
independently within a design scheme.
"We are excited to introduce fabric collections that reflect the design aesthetic of
HGTV, yet are versatile enough to mix and coordinate giving the home a personal,
tailored look," notes Pamela Maffei-Toolan, vice-president design, P/K Lifestyles.
Community utilizes stylistic influences and inspirations from native, rural and folk
traditions and is defined by the juxtaposition of old and new world design. Graphic
Control is simplistic and organic with wide and diagonal stripes, color blocking and
geometric prints that add to the sleek and fashion-forward sensibility of the
collection.
"The addition of the HGTV Home fabric collections brings home decorators a
unique look with attention to detail at a value-added price point," says Ron
Feinbaum, general manager, HGTV products. "People look to our network and the
HGTV designers for ideas and inspiration. The HGTV Home fabric collections is
another way to bring the excitement and exclusivity of the brand to life for our
viewers."
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| 03-Jan-13 |
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