Repositioning of NYIGF Culminates With NY NOW Rebranding
| With the completion of the New York International Gift Fair's (NYIGFs) three-year
strategic reorganization, the summer 2013 market will introduce four new
comprehensive market collections and a new exhibit floor layout, positioning New
York as the defining marketplace for fashion-forward, design-driven home, gift and
lifestyle resources. The shows transformation also will include new branding, as
NYIGF becomes NY NOW, the Market for Home & Lifestyle.
"The show's reorganization into four collectionsHome, Lifestyle, Handmade and
Newand the repositioning of related resources not only will reinforce the depth
and breadth of resources in the New York market, but also will better reflect the way
retailers are shopping and sourcing today," says Christian Falkenberg, NYIGF
director and GLM vice-president.
The show adopts its new nameNY NOW, the Market for Home & Lifestyle
beginning with the August 2013 edition. NY NOW's 2,800+ exhibitors will be
repositioning into four broad market collections, rather than in the 10 NYIGF
divisions currently categorized by product category or aesthetic.
NY NOW Home will present a comprehensive collection of 1,200 home
furnishings, home textiles, decorative accessories, tabletop and gourmet
housewares on Level 3 of the Jacob K. Javits Convention Center. A juried cross-
category collection of contemporary design resources will continue to be presented
under the Accent on Design® banner and within NY NOW Home.
NY NOW Lifestyle will showcase a broad spectrum of merchandise categories,
including giftware, personal care, stationery, fashion accessories and childrens
products. NY NOW Lifestyle's 1,100 exhibitors will be located on Level 1 of the Javits
Center, with an exhibit floor layout engineered to maximize synergies and cross-
category shopping opportunities.
Nearly 500 handcrafted resources, representing all home and lifestyle categories
and crafted in all types of media, will be offered in NY NOW Handmade®, with
distinct groupings of designer-makers and global import resources. Handmade
Designer Maker will continue to be presented in the Javits Center North and
Handmade Global Design will continue to be presented in the Javits Center's Level 4
The NY NOW New collection will spotlight newcomers to the New York market in a
cross-category collection of home an lifestyle products. Some 250 new-to-market
exhibitors will be grouped together at Pier 94.
The multi-phase evolution, which was first outlined at the winter 2010 market,
has encompassed seven distinct organizational phases, incorporating both
temporary and permanent floor plan changes, which have been aligned with Javits
Center renovations. These changes have included: the reorganization of Handmade
into two distinct collections of handcrafted merchandise; the launch of the juried
Baby & Child division; the return of the New Yorks Newest division; and the
incorporation of the Gourmet Housewares Show® into the summer market.
NY NOW, the Market for Home & Lifestyle will run Saturday, Aug. 17 through
Wednesday, Aug. 21, 2013 at New York's Jacob K. Javits Convention Center and
Passenger Ship Terminal Piers. Some 35,000 attendees from all 50 states and from
more than 80 countries are expected. Information and registration is available online