Ivanka Trump And CHF Industries Enter Home Collection Licensing Agreement
| Ivanka Trump announces a new, exclusive licensing agreement with CHF
Industries to create an Ivanka Trump home collection that will be sold throughout
the U.S. and selective international markets. Under the agreement, CHF Industries is
granted the exclusive rights to manufacture, market, and distribute the Ivanka
Trump home collection, which will include sheets, duvets, shams, bedding
accessories, window treatments, bath accessories, bath towels and rugs.
"We are thrilled to have the opportunity to work with Ivanka Trump, who brings a
new perspective to designing for the home," states Frank Foley, chief executive
officer, CHF Industries.
"As a business woman and mother, and grounded in the art of hotel, hospitality
and design, Ivanka already has the insight necessary to build a commercial and
unique collection for the home," adds Joan Karron, executive vice-president, CHF
Industries. "Her style has been identified as 'warm modern', a combination of luxury
and glamour with a modern sensibilityperfect for today's consumers."
"I'm incredibly excited to be working with CHF Industries to launch my first home
collection," says Ivanka Trump. "They are the market leaders in this category and I
am confident that they will execute my vision flawlessly. We'll collaborate closely to
capture my design aesthetic as well as translate my experience across the real
estate and hospitality business into collections that reinforce the Ivanka Trump
brand in the home sector."
The Ivanka Trump bedding and bath collection will be available for distribution to
upper-tier department and specialty stores with an anticipated retail launch in
Trump is currently in discussions with potential home furnishing partners to
launch Ivanka Trump dinnerware and glassware, silverware, gift ware and a
collection of furniture.