IWCE Gains In Pre-Registration Of Home Furnishings Buyers
| Organizers of Vision13: the International Window Coverings EXPO (IWCE), have
announced a substantial increase in pre-registration of home furnishings buyers
and interior designers, other than traditional buyers and window fashions retail
owners, for the upcoming IWCE 2013, now in its thirteenth year of operation.
IWCE, the industry's largest international trade event, will take place in New
Orleans, LA, April 19 to 21, 2013, at the New Orleans Convention Center, and will
be co-located with the Kitchen and Bath Industry Show (KBIS). Ever since the two
shows began sharing exhibit hall space the past few years, attendance for both has
increased due to the fact that the product lines are complementary.
Traditionally, the IWCE has featured 200 exhibitors from more than ten countries,
and has occupied approximately 50,000 square feet of exhibit space. There have
been more than 5,000 registered buyers in attendance, and show managers expect
that number to increase again this year. Show attendance is strictly limited to
buyers, merchandise managers and retail executives. The main products featured
include: hard and soft window blinds and shades, draperies, drapery hardware
including decorative finials, solar shading systems, fabrics and textiles, and wall
Grace McNamara, the show's producer, says, "According to what we have learned
over the years, small to medium size retail stores that offer their customers more
product choices end up selling more. Their customers are already doing business
with that type of retail store for the personal service and attention they receive, and
not for price alone. Therefore, when the window fashions store expands its product
line to include, say wall coverings and accessories, it is not difficult to up-sell. Now
let's look at the small to medium size home furnishings retailer. When their
customer is shopping for a dining room set or a sofa, it's only natural to suggest
new shades or drapes for the room setting at the time the buying experience is
The IWCE also offers accredited educational seminars that feature trends, design,
international market information, and business management for the various product
groups. Pre-registration for the show is $20, and onsite admission is $35 for
qualified buyers and executives.
Vision 13 IWCE is sponsored by Window Fashion Vision Magazine. For registration
and additional information, visit wf-vision.com/Shows.