Sphinx Partners With Pantone
| Sphinx by Oriental Weavers announces its new color partnership with Pantone,
LLC. Pantone is the global authority on all things color and the leading provider of
professional color standards for the design community. Together, Sphinx and
Pantone will embark on a multi-year venture to deliver fashion-forward color
trends and innovative style and design to the home fashion industry through the
Pantone Universe brand.
Sphinx is well known for its innovative designs. By joining with Pantone's
extensive color direction, Sphinx will continue to revolutionize the area and fashion
rug business to deliver exhilarating decorative accessories to the home furnishings
and design community.
"We are truly honored to be selected as a brand partner by the world's foremost
color experts," says Michael Riley, president of OW USA. "We have very aggressive
plans for a spectacular offering of fashion product developed in conjunction with
the Pantone team and targeted towards our retail partners in the home furnishings
business. The synergies between Pantone, their consumer reach, our home
furnishings base and the OW Team is just tremendous and will be key in our
development, marketing, merchandising and advertising efforts."
Sphinx will be unveiling its first new product offerings combining Pantone®
Colors along with captivating designs this Spring.
The Pantone and Pantone Universe brands have been launched into the limelight
globally across many merchandise categories. The brand is closely tied to retail on
many levels, as well as the interior design community, for not only their color
perspective, but also as a true technology leader in the exploration and expression
of color. Pantone delivers insightful color forecasting, timely trends and powerful
"As the world's color authority for 50 years, partnering with a fashion-forward
area rug company will really round out our home furnishings assortment for the
brand," says Lisa Herbert, vice president of the consumer division at Pantone. "We
have a great energy with the Sphinx creative teams and have impressive plans to
create cutting-edge product that will truly have an impact at retail."