GLM Enhances Branding And Positioning
| Reflecting the evolution and expansion of its services, which extend beyond
tradeshows to include consumer events and online resources, GLM announced an
enhanced corporate branding and positioning initiative that is best summed up by
its new tag line: Global Lifestyle Markets.
"Because we touch all points of the supply chain, from product developers,
designers, artisans and manufacturers, to retailers and consumers, GLM is uniquely
positioned to support efficiencies in the flow of merchandise," says Charles
McCurdy, GLM chairman and ceo. "GLM’s new branding and positioning initiative
speaks to the scope of our business, vision and capabilities, and highlights the
lifestyle theme of our products."
A series of launches and acquisitions over the past 24 months have broadened
GLM’s offerings to nearly 30 events and product-sourcing tools. Reflecting both the
expansion and breadth of the organization, GLM is categorizing its products within
five new sectors, each representing targeted product/service categories and
customer reach. The sectors are:
*Design & Home Lifestyle, featuring NY NOW™ (formerly NYIGF), International
Contemporary Furniture Fair®, National Stationery Show® and Creative & Lifestyle
*Sports & Active Lifestyle, featuring Surf Expo® and The Boardroom®;
*eCommerce, featuring the IR Events Group and the 365 suite of online resources;
*Product Development and Sourcing, featuring Artisan Resource™, Source®NY,
and SURTEX®; and
*Luxury Lifestyle, featuring nine U.S. Antique Shows and Soiffer Haskin®, GLM’s
private sale division.
Emphasizing its design focus, technology resources, growth strategy and support
of key vertical markets, GLM also has re-launched its corporate website under the
URL www.glmmarkets.com (formerly glmshows.com).
Designed by UK-based Jason West Associates, Ltd., the website features several
notable design elements, including a prominent GLM logo, new color palette and
enhanced navigation and imagery. Direct access to GLM's social media accounts on
Twitter and LinkedIn also is available through www.glmmarkets.com.