Jessica Simpson Launches Bedding And Accessory Collection With Peking Handicraft, Inc.
| Jessica Simpson, entertainment, music and style icon and new mother of two, has
signed an exclusive licensing agreement with Peking Handicraft Inc. to launch a full
collection of bedding and home décor, in partnership with brand master license,
The home collection takes its design cue from the feminine take of Simpson's
eponymous line on modern Americana and will include comforter sets and duvets,
embroidered quilts and bedspreads, and accessories such as decorative pillows, bed
skirts, euro shams, throw blankets and drapery as well as sheet sets and basic
bedding. The collection pairs Bohemian prints, delicate florals and soft, romantic
ruffles with more neutral textures and chambray in an array of colors.
"I am thrilled to be working on this collection. Home interiors have always been a
passion of mine. I spend a lot of time at home and even more so as a mom. I always
aspire to create a sanctuary for myself and my family," says Simpson. "The
collection is perfect for both the young lady who is setting up her first space and
the family who is setting up their home."
"We're dressing the woman at every stage of her life," adds Leah Robert, executive
vice-president of licensing and marketing for Camuto Group. "The line is evolving.
We work hard to align the brand with what is happening in Jessica’s life in an
authentic way. Nothing happens that is not connected to her personal and
professional endeavors. It makes a lot of sense for us and the customer."
"Jessica Simpson has the uncanny ability to build and maintain a unique emotional
connection with the American public," says Mark Grand, president of Peking
Handicraft, Inc. "We are overjoyed to be partnering with Jessica and her team in
bringing trend right value driven Home Textiles to a consumer who has responded
enthusiastically to her collection of apparel, shoes, handbags and more."
The bedding and home accessory collection will be available for fall 2014 at fine
department stores and specialty independents. Comforter sets will range from $149
to $179 with decorative pillows ranging from $40 to $60. The Jessica Simpson
Collection spans 30 product classifications, including footwear, jeans, sportswear,
dresses, swimwear, intimates, handbags, accessories, luggage maternity apparel and
a girl’s collection. The collection is available in more than 2,500 points of
distribution throughout the U.S., Canada, Europe, Asia, the Middle East, Australia,
Central America, South America and Africa.