Oriental Weavers Ready To Ship 2014 Pantone Color Of The Year Rug
| Pantone, the world's authority on color, announced on Dec. 5, 2013 that the 2014
Color of the Year is Radiant Orchid 18-3224. The company describes the shade of
purple as captivating, magical and enigmatic.
Oriental Weavers (OW) enjoys an exclusive partnership with PANTONE UNIVERSE,
the consumer products brand of parent company Pantone, for the design and
manufacturing of fashion-forward, colorful area rugs. Consequently, it received the
2014 Pantone Color of the Year months in advance of the public announcement in
order to incorporate it into new designs launching at the January markets.
OW has already added the color to its popular PANTONE UNIVERSE Focus shag rug
collection. The Radiant Orchid shag rugs are in-stock and ready to ship, giving
Oriental Weavers' retailer partners an edge in offering consumers stylish products in
the 2014 Pantone Color of the Year.
"Our number one goal is always to produce fashionable, on-trend area rugs that
help our retailers attract consumers to their rug departments and, most
importantly, sell more products," says Jonathan Witt, vice-president, Oriental
Weavers. "Having the 2014 Pantone Color of the Year shag rugs produced and ready
to ship on the same day the formal announcement was made, we have delivered on
that promise again. We are so excited for our retail partners to be the first among
their peers in selling rugs featuring this now-famous color. Also, don't forget, we
will have several new collections, all containing Radiant Orchid, on display at the