New York’s New & Notable

New products and showrooms debuted during N. Y. Home Fashions Market in March

Apologies to Divatex and our readers. In the March issue’s N.Y. Market preview, “The Best Of New York,” on p. 36, we paired the correct caption with the wrong image. Here are the correct information and images: Divatex Home Fashions features solid and printed velvet duvets, quilted coverlets and decorative pillows in fashion colors. Made of luxurious 100 percent cotton velvet, Passion Paisley shown is soft and stylish enough for the master bedroom.

The new Euroletto showroom, relocated to Lobby Suite 10 at 230 Fifth Ave., is larger than its previous space in the same building and maintains its own private street entrance. It recently acquired two lines—Colomba Living and Greenhorn Trading Company—in addition to offering its own exclusive private label services.

Natco Home remains in 295 Fifth Ave. but in a new, expanded space in Ste. 212. Natco Home markets products under Bess Home Fashions, Central Oriental Rugs, Corona Curtains, Multy Home, Natco Home Products, Robertson Home Fashions and Windham Weavers.

JLA Home has expanded its showroom at 11 E. 26 St. to display both private and licensed brands, including a second level that features the clean-lined zen-inspired stylings of its new Tao Collection.

One of many licensed brands debuted at N.Y. Market, HGTV Home is a line of contemporary styled, solutions-based products that includes bath accessories by Ginsey (shown), utility bedding by Natura and fashion bedding by Victoria Classics.

Sinomax, maker and marketer of memory foam sleep products, has opened a showroom in Ste. 708 at 295 Fifth Ave.

Home Source International has significantly expanded its showroom on the 19th floor of 230 Fifth Ave. with ample space to showcase its licensed lines, such as Vera and Portico, along with its own offerings.

Croscill Home has joined its sister companies, Ex-Cell Home Fashions and Glenoit Floor Fashions, in a renovated showroom that spans the entire 6th floor of 295 Fifth Avenue.

Venus Launches Video on Web Reinforcing the launch of its Farm To Finish (F2F) line at N.Y. Market, Venus Group debuts the “Farm To Finish, Quality Through Sustainability” video on its website in April. A dedicated page under the “Global Manufacturing” tab includes the video, information on the concept, a product preview and a downloadable catalog. The video captures the process of creating eco-friendly products from seeds through finishing, reflecting the company’s mission to create quality products that benefit those who make, those who buy them and the earth at large. Visit venusgroup.com.

Resources

• Achim Importing Co., Inc., 212-686-6652, achimonline.com
• Croscill/Ex-Cell/Glenoit, 212-689-7222, croscill.com
• Divatex Home Fashions, 212-252-0802, divatex.com
• Euroletto Linens & Home, Inc., 212-251-1064, euroletto-linens.com
• Ginsey Home Solutions, 212-545-1851, ginsey.com
• Home Source International, 866-352-2661, homesource-online.com
• JLA Home, 770-587-0451, jlahome.com
• Natco Home Products Corp., 401-828-0300, natcohome.com
• Natura World, Inc., 519-651-2006, naturaworld.com
• Sinomax, 713-706-3888, sinomax-usa.com
• Venus Group, 800-421-6599, venusgroup.com
• Victoria Classics, 212-213-1828, victoriaclassics.com