Industry Views - April 2014

Seen & Heard At March N.Y. Market

Word Of The Month: Duverlet! Natori’s Dragon Fretwork fashion bedding ensemble features a duvet with button closures and a top side that is weighty enough to allow the duvet cover to function as a coverlet if one chooses not to fill it. Duverlet = duvet + coverlet.

A Look At Alok’s New Home: Specializer in private label and licensed brands, Alok, unveiled its new showroom at 105 Madison Ave. on the 4th floor during N.Y. Home Fashions Market. The large, light and airy showroom has been created by architect Fu Yokota with interior design work by Rei Diaz.

Design Dominates: Toni Greenberg, bath designer at Veratex, believes the slow recovery from the recession has eased consumers’ mindsets enough to prompt their desire for more design options beyond affordable basics. “People want design again,” Greenberg says, adding that vendors that offer more than one product category—ex. both bedding and bath lines—seem to be gaining in favor with retailers.

Vivacious Vignettes: Avanti Linens moved within 295 Fifth Avenue from suite 1506 to suite 820. The new showroom is portioned off into several areas with vignettes and inventive product displays creating added visual interest.

Consumer Confidence: “Our consumer is embracing color,” says Monika Murray, owner, m.style. She notes the minimal investment it takes in the bath to create a maximum effect when bringing in pops of color with shower curtains and accessories. “More consumers are willing to take a chance with color in small rooms like the bath.

“More color, more sales,” says Murray, also holds true for window treatments. “In fact, consumers are more empowered today in decorating and doing their own thing. Mature empty nesters are transforming their kids’ rooms into guest rooms with a mindset of ‘now I can buy what I want’ for the redecoration.”

Royal Treatment: The new Regal Home Collection showroom and offices at 295 Fifth Avenue in suite 1012 spans 10,000 square feet. The company enlisted the design team at Mayo Studios to create versatile new concepts in window fixtures. The wheeled fixtures shown, for example, allow the space to be transformed with new products and different configurations for each market.


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