In the Industry - December 2013

The Great Escape
By Wanda Jankowski

The Morocco bedding ensemble from IMAN Home includes this intricate design printed on 300-thread-count sateen in a three-piece comforter set.
Former supermodel, Iman, lovely as ever, is poised amidst elements from the ikat-centric, 200-thread-count percale Ibiza bedding ensemble offered by Alok International under the IMAN Home brand.
Though the IMAN Home Destinations Collection is affordable, it includes touches of elegance in embroidered and beaded decorative pillows.
The Hollywood three-piece comforter set from IMAN Home features a woven polyester jacquard design.

“Destinations” is the faraway-places theme for fashion bedding and towel collections from IMAN Home

Armchair travelers have a treat in store with the debut of the IMAN Home Spring/Summer2014 season “Destinations” themed fashion bedding collection and complementary towels created in collaboration with Alok International. Patterns featured in the collection’s three bedding ensembles are drawn from the IMAN Home fabrics line, which launched two years ago through P/K Lifestyles and now includes almost 600 designs.

Former supermodel and current-day entrepreneur, Iman, brings her experiences with worldwide travel to bear in creating IMAN Home fashion bedding.

“As a model, I was Yves St. Laurent’s muse and traveled with him to places like Morocco where I saw the Majorelle ‘Blue’ Garden. I learned about mixing colors and fabrics through these experiences,” she explains.
“I went to flea markets and searched for fabrics to buy for myself,” Iman says. “I was in the fashion industry, but I’ve always had a love for home as well.

“Destinations is the theme for my bedding collections because people don’t like to travel as much today as they used to. It’s not as safe and it’s more expensive. Home is their cocoon and there has been a resurgence in home decorating,” says Iman. “So through my collections, I’m taking them to faraway places with affordable, machine washable ensembles. I am well traveled and will do the collecting of designs from exotic lands for them.”

Though moderately priced, each of the three bedding ensembles features detailed designs in rich color palettes complemented with ornately embellished decorative pillows. The ensembles are named for and reflect exotic and glamorous destinations: Ibiza, Morocco and Hollywood.

Ibiza, which features ikat designs in shades of blue, includes a three-piece comforter set, a duvet set, and 28- by 16-inch and 18- by 12-inch decorative pillows. Morocco presents a print replete with intricate medallions and florals and includes a three-piece comforter set, a duvet set, Euro shams, and 14- by 14-inch and 10- by 30-inch decorative pillows. Hollywood, centering on a woven jacquard incorporating metallic threads, includes a three-piece comforter set, Euro sham, and 12- by 18-inch and 10- by 30-inch decorative pillows.

The towel collection includes bath and hand towels, and washcloths in solid grey, ivory, blue and rose, as well as two woven jacquards highlighting rose and grey.

Resources

• Alok International, 469-726-3368, alok.co


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