“Green’s” Coming Of Age
By Wanda Jankowski, Editor-in-Chief
The word is out that Pantone’s Color of the Year for 2013 is Emerald. Leatrice Eiseman, executive director of the Pantone Color Institute, says, “Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”
The color green is associated with growth, vitality and Nature at its best. And we all have been associating the word “green” with eco-friendly and sustainable concepts for years. The “green” movement used to be thought of as a niche trend, but indications are that eco-friendly features and processes are becoming widely expected “givens” in some home products companies.
As stated in our “Nature Made” feature, beginning on p. 12, Jill Sands reveals in the Winter 2013 edition of her “The Trend Forecaster,” “The green trend is becoming invisible. Like technology, it’s become a part of our everyday lives, so we don’t see it.”
What’s not in the “Nature Made” article is Sands’ further elaboration on this concept of “invisibility” through pervasiveness. “Eco-friendly products are becoming more commonplace and consumers are looking for and expecting more natural and healthful solutions,” she says. “I believe that the ‘invisibility’ is increasing the growth of eco-friendly products, for if they look like regular products while acting/reacting like natural solutions, it will increase their acceptance by retailers to put them on the shelves, hence making them more price competitive. (Think back seven or eight years to the introduction of compact fluorescent light bulbs. Now, they are ‘invisible’.)”
They are “invisible” because they are accepted as part of the mainstream.
The cautionary note in all of this is that there is still a lot of information and consumer education needed in the marketplace about what constitutes a “green” or eco-friendly product, and about which products actually fulfill “green” standards. There is also a lot of progress to be made by the textiles field in cleaning up its proverbial act when it comes to adopting more environment-friendly production processes.
Here’s hoping the Emerald Color of the Year indirectly inspires increased interest in accessible and affordable sustainable solutions in the home textiles arena. “Green” concepts may be coming of age, but there is still a great deal of learning and changing to do.