Show Preview - July 2011

Design Driven
By Wanda Jankowski

C&F Enterprises Turns 35, Launches New Website

In celebration of its 35th anniversary, C&F Enterprises invites buyers and retailers attending the Atlanta market to partake of food and drink in its Building 2, Suite 1435 showroom. There will also be show specials and incentive buys.

C&F Enterprises is also marking its anniversary in a more long-lasting way by launching a new easy-to-navigate customer website at With more than 40 new content sections, the visually dynamic, product-focused site reflects the product direction of the company by pairing great design with functionality.

Visitors to the site have the opportunity to read a weekly blog on new product introductions, subscribe to a monthly e-newsletter entitled “Rooms With A View,” sign up for the C&F Facebook page, and read articles on trend and display ideas.

The site is a marketing tool for the company, integrating its social media marketing and customer engagement, with a revamped wholesale e-commerce initiative planned to debut in the Fall.

During the July market at AmericasMart in Atlanta, the plethora of showrooms and temporary exhibits showcase a broad range of new offerings created to bring fresh style and welcomed comfort to consumers’ homes

Great design abounds at AmericasMart, which not only celebrates its 50th anniversary year, but continues to showcase great design in showrooms and temporary exhibits during the Atlanta International Gift & Home Furnishings Market, July 13 to 20 (temporaries July 15 to 19) and the International Area Rug Market, July 14 to 17 (see “Rug Riches” beginning on page 22 for rug highlights).

After a successful debut in January 2011, HD HOME (High Design Home) returns during the July market. Located in the center of floor 1 in Building 1, it capitalizes on the success of the HIGH DESIGN category in the Market Temporaries with a juried lifestyle collection of home furnishings and décor manufacturers.

Look for several new and expanded showrooms in Building 1, including:

*Design Legacy By Kelly O’Neal, floor 9, C-12, 14—a new 1805-sq.-ft. showroom featuring home furnishings, upholstery, soft goods and home accessories.

*V Rugs & Home, floor 9, C-19, D 01, 03—a destination for modern and eclectic pillows showcased in a 1,063-sq.-ft. space.

*Be Home Décor, Inc., floor 10, 10-C-9, D-1, 3—a home décor wholesaler specializing in Asian artisan handicrafts new to the Mart with 1,099 sq. ft. of space.

*Silkroute International, floor 11, 11-E-11, 13, G-8, 10—an importer of antiques, hand-woven rugs, furniture and accessories from the Middle East, Africa and India, that has doubled its space to 5,401 square feet.

Educational opportunities abound at AmericasMart during market. Here are the topics of some of the seminars being offered:

Thursday, July 14 - Online Marketing

  • 9-10 a.m.: “Gain 25 Percent More Customers With Mobile Marketing”
  • 10:30-11:30 a.m.: “Tip$ For Marketing Online”
  • 1-2 p.m.: “Social Secrets That Matter”
  • 3-4 p.m.: “Exhibitor Seminar: How To Think Like A Retailer”

Friday, July 15 - Sales Success

  • 9-10 a.m.: “Moving Product Out The Door”
  • 9-10 a.m.: “Productive & Profitable: A Smarter Way To Shop”
  • 10-11 a.m.: “Art Of Shopping And Good Customer Service”
  • 10:30-11:30 a.m.: “The Myths And Realities Of Business Plans: Why I Need A Business Plan Even After Starting My Business”
  • 1:30-2:30 p.m.: “Dealing With Difficult Customers”

Sunday, July 17 - Retail Basics

  • 9-10 a.m.: “Retailing In Today’s Economic Environment: The Role of AmericasMart”
  • 10:30-11:30 a.m.: “So, Where’s My Profit?”
    (seminars continued on page 21)
    (seminars continued from page 18)
  • 1-2 p.m.: “Signs Of The Times: The Signals You Send And The Impact To Your Bottom Line”
    For registration and more information on the July market events and education program, visit
Teen Power
The colorful Romeo and Juliet handmade cotton quilts (shown) are well-suited for fashionable teens. In addition to showing at AmericasMart, Amity Home also recently opened on June 22, 2011, a new showroom located in space 563 at the Dallas World Trade Center. Amity Home has been in business for more than a decade with a long-established customer base in Dallas, so the time had come to show its entire line of quilts, teen bedding, table linens and sleepwear at the World Trade Center.
Textured Terries
Textured terry towels from Abyss & Habidecor are made with 100 percent Giza 70 Egyptian cotton. Jump, Chess and Spa designs are offered in four standard colors—white, ecru, linen and gris (shown)—with custom colors available. Sizes and retail pricing are: 17- by 30-inch hand, $27; 21- by 39-inch European bath, $49.50; and 28- by 54-inch bath, $63. The Pousada waffle weave towel is offered in the same four standard colors. Sizing and pricing are: 18- by 30-inch hand, $27; 25- by 43-inch European bath, $49.50; and 39- by 59-inch bath sheet, $99.
Festival Of Color
Festival, one of SFERRA’s best-selling table linen lines, has expanded to include 101 colors. Made of 100 percent pure European linen with a delicate hemstitched hem, the line includes sets of cocktail napkins, dinner napkins and placemats. SFERRA gathered data on the top-selling dinnerware patterns in the marketplace and developed the extensive palette to coordinate with virtually any table setting design and palette. As part of SFERRA’s celebration of its 120st anniversary, Festival will be on view in Atlanta in July and at the N.Y. International Gift Fair in August, with retail sale in Fall 2011.
Sea Fun
Anali Exquisite Needlework pleases fans of ocean life with Sea Fans and Starfish decorative pillows. Made with 100 percent linen, the embroidered motifs and pillow backs are rendered in trending colors: cobalt, orange and coral. Made in the U.S., the
pillows’ luxury look is completed with a brightly colored coordinating linen welt.
Creative Crochet
The Sangita Napkin Collection from Saro Trading features 18-inch square, 100 percent cotton napkins adorned with 100 percent cotton crochet. Colors offered in this style #334 include apple, violet, olive and brick.
Scrolls & Geometrics
Montpellier from C & F Enterprises presents a graphic ensemble featuring a scroll print in neutral hues and a geometric tile pattern on the reverse. Complete the look with an array of the company’s down-filled, embroidered and printed cotton canvas pillows. Suggested retail for quilts: $79.99 to $129.99.

In The Bag
Coco is one of six new patterns featured in Donna Sharp’s fall line. Shown in the Reese bag, Coco is a goes-with-everything color combination. Two new bag styles as well as scarves are also being introduced. Donna Sharp is located in Building 2, Booth 1237.

Applique Appeal
The Lillian Collection from V Rugs and Home presents hand-cut and hand-guided embroidered linen appliqués on pillows made in the U.S. with 100 percent Belgian linen. Choose from 22 color combinations. The company celebrates its fifth anniversary this year and opens a new permanent showroom in AmericasMart on July 13 located in Building 1, 9C-19, D-01, 03.
France Comes Home
This new April Cornell area rug by Homefires Living™ is aptly named Sunflower Provence. Hand hooked in China, it is made with soft acrylic for indoor use. Available sizes and retail pricing: 2 by 3 foot for $60, 3 by 5 foot at $145, 5 by 8 foot at $399 and 8 by 11 foot at $850. Homefires Living is in the Dugan Bliss & Associates showroom, Building 1, #1701 and in Building 1, floor 7, booth 7P25.
Touch Of Nature
The Bird Linen Pillow from Manual Woodworkers and Weavers blends rich yellows, golds, pinks and orange in support of the naturalist look of the birds and butterflies on the leatherette insert. Stamps and postmarks add another intriguing visual layer. The pillow measures 15 inches square and retails for $23.
Modern Artistry
The newest addition to the Element Collection from Softline Home Fashions is Element Lattice jacquard. The geometric design, derived from modern art, pairs vibrant colors such as fuchsia, plum and turquoise with anchoring neutrals to create a light/dark contrast that creates foreground dimension. Element Lattice is offered as ready-made curtains, decorative pillows or by the bolt. Shown is one of many color combinations available.
Dream On
Inspired by Monet’s paintings at Giverny, the Monet printed linen from Traditions By Pamela Kline captures subtle colors: blue-green, vanilla and a hint of taupe. The lush washed silk vintage velvet, vintage washed couture matelasse, and cool cotton percale Vera sheeting with a tiny inset of Italian sateen in blue-green create a sensual haven in which to dream.
Tropical Inspiration
Home Treasures debuts the machine-washable Orchid Collection. Available in orchid floral and orchid raffia jacquard patterns, the bedding is made with 600-thread-count, 100 percent Egyptian cotton and imported from Italy. The 600-thread-count fitted sheet is a solid royal sateen aqua. The 8-inch cuffed flat sheet is a solid with the orchid raffia pattern. The solid with orchid raffia pattern pillowcases have a 4-inch cuff. Duvets are orchid floral reversing to a royal sateen solid aqua with a knife-edge finish. The shams and dust ruffles are available in all patterns. The dust ruffles can be ordered tailored or gathered.
Holiday Cheer
The machine washable, hand-hooked Holiday Owl and Snowman (shown) rugs by Jennifer Brinley for Jellybean™ measure 22 by 34 inches and are made in China from a polypropylene/acrylic blend that uses 35 percent recycled materials. Retailing for $29.99, the rugs are suitable for indoor or outdoor use. An in-store rolling displayer is available for retailers. Look for Jellybean rugs in the 225 Unlimited Showroom #1718 in Building 2, and in Building 1 on floor 7, booth 7P25 and floor 3 Garden, booth W3-518.


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