Show Preview - July 2011

Rug Riches
By Wanda Jankowski

Eye-catching introductions from leading suppliers on view at the AmericasMart Atlanta International Area Rug Market July 14 to 17 and the Las Vegas Market at the World Market Center Aug. 1 to 5

Rug Market Events In AmericasMart

The Atlanta International Area Rug Market takes place at AmericasMart from July 14 to 17, 2011 concurrently with the Atlanta International Gift & Home Furnishings Market. The Area Rug Center is located on floors 3 through 6 in Building 1.

These events scheduled during the rug market take place in Building 1, floor 4, Room 4-B-1:

  • “Mix-Amize Profits with Area Rugs,” 11 a.m. to noon, Thursday, July 14. The presentation by Andy Fried, business consultant at Kennesaw State University, demonstrates how the proper pricing tactics and strategies for Area rugs can drive profits and are easy to implement.
  • The Oriental Rug Importers Association (ORIA) CF Rug Auction to benefit the ORIA Charitable Fund features more more than 20 rugs donated by ORIA members, all of which are open for bid July 13 through 15.
  • “Demystifying Area Rugs,” 2:30 to 3:30 p.m., Friday, July 15. The panel discussion with four of the world’s largest area rug manufacturers provides tips on selling rugs to clients and customers with confidence.
  • “Knot To Be Missed,” 10 to 11:30 a.m., Saturday, July 16. The presentation by Phil Menendian is geared toward helping members pass the CRA exam.
Colonial Mills Inc. (CMI)
Allure is one of seven new products the company is launching during summer markets. Made with 65 percent polyester and 35 percent wool, the durable, reversible flat braid rectangle has a modern twist from fashion colors, including juniper, sparrow, polo blue, misted green, mauveberry and haystack. A 5- by 8-foot rug retails for $399.
Honeycombs, hand-tufted in India from pure wool, is offered in beeswax, fog and pool colorways. A 5- by 8-foot may retail for $659.
Company C
The Patchwork Collection presents overscaled paisleys and other folkloric motifs in shades of orange, yellow green and blue. The rug is made with hooked wool in a tight 90-line construction. A 4-foot, 6-inch by 6-foot, 6-inch size retails for $535. Visitors to the Company C showroom in the World Market Center will not only see Fall 2011 products, but also a sneak peek of the Spring 2012 collections with the ability to pre-order.
The Bandu Collection features intricate traditional designs that combine a fresh color palette with an antique patina. The low-pile rugs are hand knotted in India with antique washed premium New Zealand wool.
The Metropolitan Collection includes 18 contemporary styles in four groupings: Linear Looks, Geometric Beauty, Organic Sophistication and Modern Abstracts. All are made with durable fibers that make them suitable for light commercial applications as well as residential spaces such as the home office, gym, and media and family rooms. Shown is Harmonious Balance, available in eight colors, from the Geometric Beauty grouping.
F.J. Kashanian Rugs
The Maharaja in ivory and sky blue is from the Indo-Peshawar Collection. Handmade in India with 100 percent wool, it is one of several designs premiering at the company’s showroom in AmericasMart.
The Blue Collection merits line extensions of hand-spun wool hand-tufted into over-scaled florals, organics and geometrics. Embellishments include art-silk accents, raised carving, mixes of loop and pile construction and a .50-inch pile height. Shown is the Larkspur in antique white. A 5- by 8-foot rug retails for $560.
The Fantasy Collection includes FA16 shown, a bold floral that combines subtle shading with the impressionistic use of color for a modern watercolor effect. The hand-hooked rug, made with high-density poly-acrylic yarns, is offered in six sizes from 2 by 3 feet through 8 by 11 feet, including a runner, all at a value price point.

Close-Up: Kaleen’s Barkley On Trends & Directions

Joe Barkley, executive vice-president, Kaleen, shares insights on the state of the rug sector and what’s new at his company.

Q. What is the greatest challenge facing the rug sector?

“The economy is the greatest challenge. Consumers are still fearful about purchasing items that are not necessities. It’s all about value now.”

Q. How has the slow recession recovery affected Kaleen’s relationships with retailers?

“Our policy is to continue to launch new products. Retailers are still looking for new ideas and we are developing exciting products to stimulate excitement on the retail floor.”

Q. What design directions are most popular today?

“It is an unusual time. It is all about color and value. Transitional designs may be more popular than traditional styles, but we are seeing more emphasis on color and value.

“Blue and brown have been popular for some time, but today there is a softening of those colors. The blues are smokier and gray-based, and the browns are lighter, having developed from deep coffee to mocha.

“Avocado, sage, paprika and curry have also become popular colors
added to the mix.”

Q. What’s new at Kaleen?

“Historically we have featured rugs made with natural materials, such as wool, but last year the company introduced the poly-acrylic Premier Collection and it continues to expand. (Shown is the Reagan pattern in chocolate.) The line is a value story with lower price points, retailing for $199.
”During the summer markets in Atlanta and Las Vegas, Kaleen will also be introducing a new wool tufted collection retailing at $399.” LDB

LoloI i
The Runway Collection features hand-stitched, supple denim rugs made in India and crafted from vintage blue jeans and vintage denim shirts. Four styles are offered: Denim Shorts (shown), Denim Full, Denim Sleeves and Denim Pockets. Also ask about cool beanbags, poufs, stools and pillows.
The Vintage Collection of power-loomed, 100 percent New Zealand wool rugs features hand-shearing that provides an antiqued finish. Retail pricing for a 5-foot, 3-inch by 7-foot, 7-inch rug is approximately $699.
The Rug Market America
From the Walt Disney Signature Collection, Tendril is made with wool and viscous silk fibers. Inspired by Disney’s “Nutcracker Suite,” the beauty of Spring is celebrated in shades of cream, taupe, gray and aqua. Suggested retail for a 5- by 8-foot rug is $998. Market attendees should also look for new indoor designs with the company’s new value line, Ecconox rugs.
KAS Rugs
Nine bright colors are being added to the Bliss 100 percent polyester shag collection bringing color options to a total of 14. The hand-tufted design is available in a range of sizes and shapes from scatter to room size, including a new 6-foot round. Colors include: rose pink, hot pink, purple, highlighter blue (shown), canary yellow, spearmint green, ivory, beige, sage, slate, espresso, red, grey and gold. The company is opening a new warehouse in Calhoun, GA with more than 110,000 sq. ft. of space. Its Las Vegas showroom is moving to Building B, B-570.
Fresh Citrus is a new addition to the hand-hooked Outdoor Escape Collection. The indoor/outdoor rug is made with 100 percent fiber-enhanced Courtron™ polypropylene. Made in China, it is water-, mold- and mildew-resistant, and pet friendly with a textured loop pile height of .25 inch. A 5-foot, 6-inch by 8-foot rug retails for $299.
The Premier Collection consists of a wide array of hand-tufted, multi-textural designs made in China with durable 100 percent poly-acrylic yarn.
Oriental Weavers
The new Palermo Collection relies on space-dyed twisted nylon to create a soft feel and subtle textures. The patterns range from floral and layered transitional to contemporary styles, all rendered in a palette of warm neutrals paired with sophisticated fashion shades such as cool grey, dusty plum, soft blue and spicy pumpkin. A 5- by 8-foot rug retails for $399.
The Centennial Collection of hooked, hand-tufted rugs is made in India with 100 percent wool fashioned into transitional designs punctuated with vibrant colors. Two new colorways (both shown) reflect the look of suzani fabrics. Suggested retail for a 5-foot by 8-foot is $399.
Shaw Living
The Bob Timberlake Area Rug Collection translates the painter’s rural southern sensibility into designs machine made in the U.S. with Shaw’s EverTouch® recyclable nylon.


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