 For Retailers Only - October 2009  |
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“Can’t Fail”
Selling Tool Interior designer Nancee Brown and photogapher Melabee Miller have created a book that enables your customers to get the most from window treatments
To make a sale, sometimes you have to show your customers how the products at hand can make their home interiors better. When it comes to hard and soft window treatments, Can’t Fail Window Treatments—Ideas for Curtains, Shades, Blinds and Shutters by interior designer Nancee Brown, ASID, with photography by Melabee Miller, is an invaluable resource in helping consumers select the products that will work best in their homes. Published by Creative Homeowner, the 304-page, spiral-bound, 7- by 9.25-inch book retails for $19.95 in fine bookstores and is filled with hundreds of photos of real-life spaces and instructive drawings that show consumers how to freshen up their interiors with stylish window treatments. Topics covered include: why window treatments are important; types of treatments; how to use color and pattern; types of fabrics, trimmings and hardware; how to fix problem windows; and how to measure a window before ordering a treatment. There’s also a resource guide and glossary. “The book was designed to empower consumers to appreciate the wealth of solutions out there,” says Brown. “The consumer often overlooks window treatments, but they are like the frame on a picture. They define the edges of the room and pull the space together.” Keep Can’t Fail Window Treatments in your store for use by sales associates as a visual reference while working with customers, use it as a promotional tool by gifting it to best customers or stock it for general sale. Shown are a few of the ideas from the book in rooms designed by Brown and photographed by Miller. Resources
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